about

ABOUT

MEDIASMITH IS A SPECIALIST MEDIA PLANNING AND BUYING AGENCY WITH GLOBAL EXPERIENCE. FOUNDED IN 2004 AND WITH OFFICES IN SYDNEY & LONDON, WE HAVE SUCCESSFULLY WORKED WITH SOME OF THE WORLD’S MOST PRESTIGIOUS BRANDS, INSTITUTIONS AND MEDIA SUPPLIERS.

OUR CLIENTS NEED US BECAUSE WE ARE ABLE TO PROVE THE THINGS THAT THEY, OR OTHER AGENCIES, CAN’T, NAMELY, CREATE ENORMOUS REACH AND VALUE FROM THEIR MEDIA SPEND.

THE PRESSURE TO DO MORE WITH LESS IS EVER PRESENT. THIS IS WHERE OUR EXPERTISE PROVES INVALUABLE.

services

SERVICES

LIKE MOST AGENCIES WE UTILISE A WIDE RANGE OF PLANNING TOOLS, SKILLS AND CONNECTIONS. UNLIKE MOST AGENCIES, OUR ABILITY TO NEGOTIATE ON BEHALF OF OUR CLIENTS IS EXCEPTIONAL.

MEDIA STRATEGY

  • MEDIA AND CONSUMER RESEARCH AND ANALYSIS
  • THOUGHT LEADERSHIP
  • CUSTOMER JOURNEY MAPPING

MEDIA PLANNING

  • CHANNEL RESEARCH, ANALYSIS AND TESTING
  • MEDIA PLAN ARCHITECTURE

MEDIA BUYING

  • ALL TRADITIONAL CHANNELS & DIGITAL
  • SPONSORSHIP, EXPERIENTIAL & AMBIENT
  • EXCEPTIONAL RATE NEGOTIATION
  • SOURCING OPPORTUNITIES
  • CAMPAIGN IMPLEMENTATION AND MANAGEMENT

DIGITAL

  • PROGRAMMATIC
  • DIGITAL OPTIMISATION
  • LEAD GENERATION (CPL & CPA)
  • NATIVE
  • SPONSORSHIP
  • CONTENT DISTRIBUTION

CAMPAIGN ANALYSIS & REPORTING

  • REAL-TIME ANALYTICS, OPTIMISATION AND CONVERSION TRACKING
  • CAMPAIGN ANALYSIS, REPORTING AND DOCUMENTATION
  • BRAND-RECALL ANALYSIS

COMPETITOR RESEARCH & ANALYSIS

  • COMPETITOR REVIEW
  • COMPETITOR REPORTS
clients

CLIENTS

AT MEDIASMITH WE ARE WELL KNOWN FOR OUR ABILITY TO OPTIMISE A CAMPAIGN TO OUTPERFORM THE DESIRED AUDIENCE REACH AND PLANNED TARGETS.

OUR GLOBAL, NATIONAL AND LOCAL EXPERIENCE ALLOWS US TO WORK WITH CLIENTS ACROSS VARIOUS TIME-ZONES, LANGUAGES, CULTURES AND CURRENCIES IN CORE VERTICALS. THESE INCLUDE LUXURY TRAVEL, LUXURY GOODS, HIGHER EDUCATION, FINANCIAL SERVICES, BANKING, FUNDS MANAGEMENT, INDUSTRY ASSOCIATIONS, PROFESSIONAL SERVICES, CONSUMER PRODUCTS, THE ARTS, TECHNOLOGY, THE NOT-FOR-PROFIT SECTOR, & HEALTH CARE.

Client Logos

team

TEAM

THE MEDIASMITH TEAM IS MADE UP OF A DIVERSE RANGE OF TALENTED, EXPERIENCED AND DEDICATED INDIVIDUALS. NO ONE WORKS FOR MEDIASMITH UNLESS SHE OR HE IS PASSIONATE ABOUT OUR CLIENTS’ SUCCESS AND IS CAPABLE OF HOLDING THE CONVERSATIONS THAT CAN GENERATE SOLUTIONS TO OUR CLIENTS’ PROBLEMS.

WE HAVE 12 STAFF AT OUR OFFICES IN SYDNEY AND LONDON, INCLUDING THE SENIOR TEAM OF LAWRENCE SMITH, JASMINE NIKOLOPOULOS AND DEAN CONSTANTINE.

Lawrence Smith

Lawrence Smith

MANAGING DIRECTOR & CHIEF PLANNER View Details
Jasmine Nikolopoulos

Jasmine Nikolopoulos

ACCOUNT DIRECTOR & DIGITAL STRATEGIST View Details
Dean Constantine

Dean Constantine

CLIENT SERVICES DIRECTOR View Details
Lawrence Smith

Lawrence Smith

MANAGING DIRECTOR & CHIEF PLANNER

A highly respected media industry veteran with a wealth of experience and contacts. Lawrence, who studied Business at Westminster University in London, is a strategic thinker and savvy practitioner. With a track record of success with all types of clients, he shows how MEDIASMITH can make a difference – and then he proves it.

Jasmine Nikolopoulos

Jasmine Nikolopoulos

ACCOUNT DIRECTOR & DIGITAL STRATEGIST

Jasmine specialises in digital media and also has vast experience of traditional media. With a BA degree in Psychology from Macquarie University and 10 years of experience in media planning and digital marketing, she is able to design and implement powerful campaigns that guarantee a measurable ROI for clients.

Dean Constantine

Dean Constantine

CLIENT SERVICES DIRECTOR

Dean specialises in understanding and analysing our clients’ key problems and objectives in order to help them achieve their goals. With degrees in both Economics and Law, Dean uses his knowledge and expertise to manage and coordinate all stakeholders. He is a master at ensuring campaigns are delivered without risk and with increased returns.

testimonials

TESTIMONIALS

OUR CLIENTS REGULARLY EXPRESS THEIR GRATITUDE FOR THE ATTENTION WE GIVE TO MAXIMISING THEIR BRAND AND THEIR RESULTS. WE MAKE OUR CLIENTS LOOK GOOD BECAUSE WE CARE. OUR EXPERIENCE REALLY DOES PAY!

When launching our new brand, MEDIASMITH were able to tailor a package that suited our budget and audience. They not only listened to our ideas and goals for the campaign, but they were also driven and inspired by our charity’s key messages. MEDIASMITH looked at how we could maximise our dollar and reach through their extensive contacts.

Anna Fitzgerald
Communications Manager
BREAST CANCER TRIALS

We have enjoyed a great relationship with MEDIASMITH, who have supported us across a number of key ATL campaigns. They have delivered us highly cost effective media across print and TV to drive greater consumer awareness across our product categories and new product launches. MEDIASMITH has delivered outstanding media value by negotiating the best media rates to optimize our marketing budget. They are a great partner to our business and we have enjoyed working with them as they deliver on our objectives and offer great ROI

Filiz Bensen
Marketing Director
KITCHENAID

MEDIASMITH wanted to understand what we really do, what our aspirations are and they wanted to be part of the journey to achieve them. We enjoy much better value for our advertising dollar, a stronger media presence and ultimately better business results. This is certainly a relationship in which we feel our interests are prioritised.

Damian Hackett
Executive Director, Sydney
DEUTSCHER & HACKETT

We engaged MEDIASMITH to plan a campaign targeting those transitioning to retirement and capable of investing $1m plus. MEDIASMITH worked with us to understand our brand, target market and campaign objectives and developed an integrated campaign encompassing national press, regional business press, digital display and outdoor. MEDIASMITH researched the media consumption habits of our clients and targets and suggested innovative solutions which are not traditional media for financial services. The campaign led to a 15% increase in leads from wholesale (non-retail) investors – exactly the people we were targeting. MEDIASMITH is a trusted partner and go out of their way to understand the FIIG business and our target market and our need for cost effective media solutions.

Nicci Chaplin
Senior Marketing Manager
FIIG SECURITIES

As Chief Sales & Marketing officer, I have been working with MEDIASMITH for over 10 years now, formerly with Orient-Express (known today as Belmond) and today in my current role with LUX* Resorts & Hotels based in Mauritius. The partnership is one of total trust and reliability since MEDIASMITH supports not only our Strategic Media plans but also helps us by filtering the hundreds of opportunities that come our way from around the world to recommend the best deals available in market. Thank you, MEDIASMITH for making my job so much easier! I would recommend their services any day to anyone.

Julian Hagger
Chief Sales & Marketing Officer
LUX* RESORTS

When I first began working with the MEDIASMITH team, it became clear very quickly, that they passionately champion the cause of their clients. Over the many years since that time, they have consistently exceeded expectations and gone above and beyond to deliver additional value. I have particularly appreciated their ability to deliver genuinely creative solutions that other agencies have not thought of. The MEDIASMITH team have always been the efficient and reliable provider you need in an agency however it’s their thoughtful contributions and strong relationships skills which makes the whole experience fulfilling. I highly recommend MEDIASMITH as a media partner.

Anthony Smith
Director of Marketing
UNIVERSITY OF NEW ENGLAND

MEDIASMITH have been a pleasure to work with. Their fast yet reliable services always deliver top value and are a testament to the team’s capabilities. We have worked with MEDIASMITH for many years and always look to them to provide efficient solutions as a strong partner who have taken the time to understand us as a company. The media-buying capabilities for us as a small-ish company have been nothing short of outstanding!

Chrish Graebner
Managing Director - Asia Pacific
28BLACK (LEVEL BEVERAGES)

I worked with MEDIASMITH for over 4 years in my role as Director of Marketing and Planning, at Charles Darwin University. The MEDIASMITH team felt like an extension of my own and were responsive, enthusiastic and proactive despite being located many miles away. They took the time to really understand our strategic needs, which enabled them to develop tailor-made solutions to our specific challenges rather than simply suggest generic, off-the-shelf activities. The MEDIASMITH team often went the extra mile, for example by providing super- fast turnarounds, or proactively producing strategic insights, or simply through their regular visits to Darwin to ensure they really understood our business. Our multi-channel media campaigns were a major part of the University’s successful brand strategy and MEDIASMITH helped to ensure that we received real value for money and clear return on our significant investment. MEDIASMITH were a pleasure to work with and I would have no hesitation in recommending them.

John Cavani
Director - Office of Marketing
CHARLES DARWIN UNIVERSITY

MEDIASMITH is a true boutique agency comprising of passionate media professionals. With a dedicated team and round-the-clock advice, we often forget that we aren’t their only account and I am sure this is felt by all of their clients – big and small. Their collaborative approach, impressive buying power, and media relationships round out this agency’s appeal.

Kim Taylor
Vice President, Marketing & Public Relations - Australia & New Zealand
CRYSTAL CRUISES

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MEDIASMITH HAS WORKED WITH OVER 100 CLIENTS IN THE PAST 10 YEARS. GET IN TOUCH TO SEE IF WE CAN GUIDE YOU THROUGH THE MEDIA LANDSCAPE TO CREATE BETTER OUTCOMES, WE USUALLY DO.

WE PREFER NOT TO PITCH, BUT TO GUIDE AND PROVE A SOLUTION!